# Digital Marketing Digital marketing brings your audience, offer, creative and landing experience into one plan. We scope campaigns, advertising, email activity and measurement for businesses that know what they want customers to do next. The work starts with your market, available budget and the website or enquiry process behind the campaign. Objectives, account access and reporting are agreed before activation, with advertising spend kept separate from agency fees unless specified. Website: https://matescreation.com/services/digital-marketing/ ## Give every campaign a clear job. ### Clicks arrive without a useful next step An advert can bring attention while the landing page leaves people unsure about the offer or how to enquire. ### Channels work in isolation Creative, paid campaigns and follow-up often tell different stories when there is no shared audience or message. ### Reports show activity without context Impressions and clicks need to be connected to the agreed business goal before they can guide a spending decision. ## Connect the offer, campaign and response. We agree the audience, offer and objective before planning channels. The creative and landing experience support the same message, while tracking helps explain what happens next. Campaign reviews guide changes to targeting, content and the customer journey. ## Find the people who need your business. ### A plan before a campaign Define your offer, audience and objectives before deciding where the budget should go. ### Connected creative and channels Align the advert, content and landing experience so people understand what you offer and what to do next. ### Measurement you can use Review agreed metrics and use the results to make the next campaign decision. ## Possible deliverables ### Audience and offer planning Define the intended customers, campaign objective and the offer they will see. ### Channel and account review Review relevant channels, access and existing campaigns before proposing the activity to include. ### Campaign structure and creative Prepare agreed adverts, copy and audience or keyword settings. Asset volumes and approval stages are defined in the proposal. ### Landing and enquiry journey Review the destination page and follow-up path. Landing page development can be included as a clearly defined deliverable. ### Tracking and reporting Configure agreed measurement for actions such as enquiries or purchases where technically supported. Report recorded outcomes and known measurement limits. ### Ongoing campaign review Review available data and make agreed changes to the campaign, creative or targeting during the scoped management period. Your proposal defines the agreed deliverables. ## Choose the channels around the objective. ### Paid search campaigns Reach people searching for relevant offers through agreed Google Ads campaigns. Keyword selection, landing pages and conversion tracking are scoped together. ### Social advertising Plan Meta campaigns around an audience and a clear action. Creative formats, testing priorities and the destination page work as part of the same plan. ### Email & lead follow-up Develop messages and sequences for approved contact lists. Agree consent, segmentation and the steps that move an enquiry towards a conversation. ## Who this is for ### Businesses with a defined offer Useful when you can explain what you sell, who it suits and how an interested person becomes a customer. ### Teams planning a launch or campaign Useful when creative, channel activity and the landing experience need a shared plan. ### Advertisers needing clearer measurement Useful when spend is already occurring but the team needs to understand recorded actions and the customer journey. ## Illustrative scenarios These examples are not client projects or results. ### A service enquiry campaign A business could run approved adverts to a focused landing page, track submitted enquiries and review lead quality with the sales team. ### An online retail promotion A store could align product creative with a promotion page and recorded purchases. Product availability, margins and fulfilment would inform the campaign plan. ## Customisation and connections ### Connect measurement and follow-up Analytics, ad accounts, website events and CRM records may support a clearer view of the journey. Access and event behaviour are checked before relying on the data. ### Define email permissions Email campaigns and lead nurturing depend on an authorised audience, suitable provider access and agreed messages. List preparation and platform fees are separate scope items. ## Process ### Review the business and audience Understand the offer, customer journey and any previous campaign information. ### Agree objectives and scope Define channels, media budget, assets, measurement and responsibilities. ### Prepare the campaign Build the agreed structure, creative and landing experience for review. ### Check before activation Verify destinations, approvals and supported tracking before enabling spend. ### Activate and document Launch approved activity through agreed accounts and document what is running. ### Review during the management period Assess recorded outcomes and adjust the agreed activity. Ongoing reporting frequency and campaign changes are defined in scope. ## A plan you can review against real activity. Reports can show spend, traffic and recorded actions alongside the limitations of the data. We agree the reporting frequency and useful measures at the start. Advertising results also depend on pricing, demand, competition and your follow-up process. ## Planning your project ### What shapes the quote Channels, campaign volume, creative production, landing pages and management frequency determine the scope. Advertising platform spend is budgeted separately. ### What to prepare Share your offer, service area, current campaigns and a realistic media budget. Tell us how enquiries are handled and which customer actions matter most. ## Questions ### Can you guarantee enquiries or sales? No. Results depend on the offer, market, budget, website and follow-up. We agree objectives and report what is recorded without promising outcomes controlled by customers or platforms. ### Is advertising spend part of your fee? Media spend is separate unless explicitly included. We agree account ownership, budgets and spending authority before a campaign is activated. ### Do you create landing pages? Landing page planning, copy or development can be included. The proposal defines the page and form requirements so the work is not assumed to be part of every campaign. ### How will we judge campaign performance? Agree relevant actions and metrics before launch. Enquiry volume, qualified leads and purchases can require different tracking, and attribution may not capture every interaction. ### Can you use our existing accounts? We review access, account structure and available history first. Platform permissions and account restrictions affect what can be managed. ### What ongoing support is included? Campaign management, creative updates and reports are defined for an agreed period. Website work, sales follow-up and third-party costs remain separate unless included. ## Related services - [Website Development & E-commerce](https://matescreation.com/services/website-development/) - [SEO & AI Search Visibility](https://matescreation.com/services/seo-ai-search/) - [Social Media & Content Creation](https://matescreation.com/services/social-media-content/) ## Enquire [Discuss Your Project](https://matescreation.com/start-a-project/?service=digital-marketing)