The visual identity feels inconsistent
Different colours, fonts and layouts across your website, packaging and social channels make the business harder to recognise.
Branding & Graphic Design / Mates Creation
Make your brand recognisable across the places it appears.
A visual identity gives your business a consistent starting point for its website, packaging, presentations and everyday communication. We work with new businesses and established brands on logos, visual systems and practical graphic design. The brief defines your audience, personality and the materials you need, so the work is useful beyond a single logo. A focused refresh or ongoing creative production can be scoped around existing brand assets.
Discuss Your Project See what can be includedWhere the work begins
Make every piece feel like the same business.
Design starts from scratch every time
Without reusable assets or a clear direction, everyday creative takes longer and each new campaign drifts away from the last.
The brand does not reflect the offer
An identity can feel dated or speak to the wrong audience even when the product or service behind it has improved.
Our approach
Give the creative a clear direction.
We discuss your audience, offer and personality before choosing a visual route. That direction carries through the identity and the materials you use day to day. You can scope a complete brand system, a focused refresh or ongoing design around an existing identity.
Talk through your requirementsBuilt around your needs01 02 03
Build a brand people recognise.
A clear identity
A logo, colour palette and typography system shaped around your business, audience and personality.
Creative for everyday use
Practical assets for the channels you use: social, print, presentations, packaging and your website.
Consistency as you grow
Guidelines and agreed source files that make it easier to keep future creative on the same track.
What we can createA scope that
A scope that
fits your business.
These are the kinds of work we can include.
Your proposal defines the agreed deliverables.
- 01
Brand discovery and direction
Discuss audience, personality and design applications. Agree the brief and visual routes to explore.
- 02
Logo and identity variants
Develop the agreed identity, with appropriate colour, single-colour and layout variants for the intended uses.
- 03
Colour and typography guidance
Define colour references and a typography approach. Font licensing and access are checked before handover.
- 04
Everyday design assets
Prepare the scoped templates or artwork for social posts, presentations, brochures or other agreed applications.
- 05
Print and packaging artwork
Where included, prepare artwork against supplied dimensions and printer requirements. Manufacturing and physical proofing are scoped separately.
- 06
Files and usage guidance
Provide the agreed export formats, editable files and practical guidance for consistent use.
Where it fits
Start with the partDesigned for the places your brand appears.
your business needs.
New business identities
Build a logo and supporting visual language for a new business or product. The identity is considered for both small digital placements and larger applications.
Brand refreshes
Review what is recognisable and what needs to change. Update the agreed elements while giving the team a clear system to work with.
Campaign & everyday creative
Prepare social assets, brochures, presentations, packaging or advertising creative in the formats your channels need.
Who this is forChoose this service
Choose this service
when it fits the task.
Start with your business situation,
then agree the work it needs.
New businesses and products
Useful when you need a recognisable identity and the essential materials for launch.
Brands with inconsistent materials
Useful when the website, social posts and printed items need a shared visual direction.
Teams needing regular creative
Useful when you have a brand system and want scoped production across recurring formats.
Illustrative scenariosHow this could work
How this could work
in a business like yours.
These examples explain possible uses. They are not client projects or results.
A new professional services identity
A business could develop a logo, presentation template and website visual direction from one agreed brief.
A retail packaging refresh
A retailer could adapt an existing identity to labels and packaging layouts, with artwork prepared to confirmed print specifications.
Customisation & connectionsConfirm how the
01 02
Confirm how the
pieces will work together.
Work with existing assets
We review your logo, guidelines and editable files before defining a refresh or new applications. The scope identifies what stays and what changes.
Coordinate design and production
Print sizes, packaging templates, font licences and asset usage rights need confirmation. Printing and photography are separate unless included.
How we work togetherFrom the first
From the first
conversation to
the handover.
Each stage has a clear purpose. We agree the scope and feedback points before the project begins.
Plan your project- 01
Understand the business
Discuss audience, offer and where the identity will be used.
- 02
Agree the creative brief
Define applications, design routes, revision stages and required file formats.
- 03
Develop the visual system
Create the selected identity and apply it to the scoped materials.
- 04
Review real applications
Check readability, layout consistency and agreed production specifications.
- 05
Prepare the handover
Supply approved formats and guidance, including agreed editable assets.
- 06
Continue creative production if scoped
Plan recurring assets or new applications under a separate production agreement.
After the delivery
A useful design system, beyond the logo.
The handover can include logo variants, colour references, typography guidance and examples of layouts. These give your team and future suppliers a consistent starting point. The exact guidelines, templates and editable files are defined in the proposal.
Before we startPut a clear shape
Put a clear shape
around the project.
What shapes the quote
The number of identity routes, applications, templates and production formats determines the scope. Packaging and motion work also have their own requirements.
What to prepare
Share your existing assets, brand story, audience and the places the design will be used. Let us know about any printing specifications or launch dates.
Tell us what you want to create or improve. We’ll review your brief and discuss a suitable scope.
Discuss Your ProjectCommon questionsA little
A little
more clarity.
Useful things to know before
scoping this service.
Can you work with our current logo?+
Yes. We review what is usable and recognisable before scoping a refresh or supporting materials. Rebuilding missing artwork is discussed separately.
Does every project include a full brand book?+
The depth of guidelines depends on scope. A practical identity sheet and a detailed brand system involve different work and should be agreed before production.
Which files do we receive?+
The proposal lists export formats and editable files. Print and digital artwork are prepared for their agreed uses, with any third-party licensing requirements identified.
How are revisions handled?+
We agree review stages and revision rounds before design begins. A change to the underlying brief or new applications is assessed separately.
Is printing included?+
Printing, manufacturing and physical proofs are separate unless the proposal includes them. Artwork preparation depends on confirmed supplier specifications.
Can you provide ongoing design?+
Recurring work can be scoped by asset types, volume, formats and approval stages. This makes production expectations clear before each cycle begins.
Before you brief the project
All guides Useful reading.
Build a brand system your team can actually use
Turn your visual identity into practical website, social, print and campaign assets with clear brand guidelines and an approval workflow.
Read the guideYour next step
Give your brand a clear visual direction.
Share your existing assets and the materials you need. We will discuss an identity, refresh or focused design scope.
Discuss Your Project