The Mates journal / Practical guides

A clearer view
of your next step.

Planning a website, connecting your tools or building your brand? Start with the questions worth asking before the work begins.

Written for business owners and teams.06 guides / Design, digital & AI

6 guides

Websites3 min read

A practical website brief covering page planning, content, WordPress, WooCommerce, integrations and launch checks for business owners.

AI solutions2 min read

Define a useful chatbot task, approved information, human handover and evaluation before adding AI support to your business website.

CRM & automation2 min read

Map lead sources, ownership, pipeline stages, permissions and exception handling before investing in a custom CRM or business automation.

Search visibility3 min read

Start a new website’s SEO with customer questions, clear service pages, crawl checks, accurate metadata and Search Console measurement.

Digital marketing3 min read

Connect advertising messages, landing pages, enquiry forms and lead quality reporting before launching a digital marketing campaign.

Brand & content3 min read

Turn your visual identity into practical website, social, print and campaign assets with clear brand guidelines and an approval workflow.

Your next step

Turn a useful idea into an agreed plan.

Tell us about your business, your current tools and the task you want to improve.