Important pages are hard to discover
Indexing problems, broken links and unclear site structure can keep relevant content out of the path of visitors and search engines.
SEO & AI Search Visibility / Mates Creation
SEO services for businesses in Delhi NCR
Mates Creation reviews technical SEO, search intent and page content for new and established websites. We identify priorities, implement agreed changes and document the work. Based in Delhi, we accept projects across India and internationally. AI visibility reviews are optional and do not guarantee rankings or citations.
Discuss Your Project See what can be includedWhere the work begins
Discovery starts with pages people can understand.
The content does not answer buying questions
A page can describe a service broadly while missing the questions people ask about fit, process, cost and requirements.
Search changes are difficult to explain
Rankings, traffic and AI mentions are different signals. Without a baseline and a consistent method, it is hard to tell what changed.
Our approach
Start with an SEO audit and search-intent research
We review your website and the search landscape before changing page titles or writing new content. Research identifies the questions and terms relevant to your actual services. The resulting plan separates technical fixes, page improvements and new content so the work has a clear order.
SEO concerns organic discovery. Google Ads involves paid campaigns and a separate media budget. Digital campaign planning and management are scoped on our Digital Marketing page.
Talk through your requirementsBuilt around your needs01 02 03
Help customers and search engines understand your business.
Fix the foundations
Identify crawl, indexing, performance and page structure issues that may limit discovery.
Answer real customer questions
Build useful content around what people want to understand, compare or buy.
Track what changes
Use available search data and repeatable checks to guide the next improvements.
What we can create
Technical SEO, on-page optimisation and internal links
These are the kinds of work we can include.
Your proposal defines the agreed deliverables.
- 01
Technical and indexing audit
Review crawl access, indexing signals, canonical links and sitemaps. A canonical identifies the preferred URL for a page.
- 02
Search intent and page planning
Research what potential customers need to understand or compare, then identify the existing or new pages best suited to those needs.
- 03
On-page content improvements
Scope clearer titles, descriptions, headings and useful page copy grounded in verified business information.
- 04
Internal linking and structure
Connect related services and important pages so users and crawlers can discover the relevant information.
- 05
Structured data review
Check machine-readable business or service information against visible content. Use existing SEO tools appropriately and avoid duplicate output.
- 06
Performance and AI visibility checks
Investigate agreed page performance issues and repeatable AI search questions. Report observed findings separately from implemented changes.
Where it fits
Start with the partSEO for new sites and existing business websites
your business needs.
New website foundations
Check crawlability, metadata, internal links and the important pages from launch. Research can begin without months of historical Search Console data.
Existing site improvements
Use available search data and a technical review to identify weak pages, indexing issues and content gaps. Prioritise changes around your offer.
AI search reviews
Check how selected AI tools describe your business on a repeatable set of relevant questions. Review accessible content and information that may support accurate answers.
Who this is forChoose this service
Choose this service
when it fits the task.
Start with your business situation,
then agree the work it needs.
New website owners
Useful when indexing settings and service pages need preparation, even without months of traffic history.
Businesses with weak service pages
Useful when content does not clearly explain the offer or match what potential clients need to know.
Established sites planning improvements
Useful when available Search Console data and technical evidence can guide a prioritised plan.
Illustrative scenariosHow this could work
How this could work
in a business like yours.
These examples explain possible uses. They are not client projects or results.
Preparing a new service website
A business could check page output, sitemap access and indexability, then organise clear service content and descriptive internal links before ongoing measurement.
Investigating duplicate page signals
A site could review duplicated metadata or conflicting canonical URLs, identify the source and test a scoped fix while preserving the existing SEO plugin.
Customisation & connections01 02
Working with Search Console and existing SEO tools
Work with your SEO tools
We inspect existing plugins, analytics and Search Console access. Metadata and schema changes should complement the current architecture rather than duplicate it.
Keep AI claims measurable
AI search checks use agreed questions and recorded observations. A readable content guide such as llms.txt can describe public pages, but does not promise a citation.
Where an improvement needs development, website development and technical changes can be included in a separately agreed implementation scope.
How we work togetherFrom the first
From the first
conversation to
the handover.
Each stage has a clear purpose. We agree the scope and feedback points before the project begins.
Plan your project- 01
Audit and research
Inspect page output and available search data, then review the intent behind relevant searches.
- 02
Prioritise affected pages
Agree technical fixes, content improvements and the information needed from your business.
- 03
Implement scoped changes
Update approved copy, links or technical output through the existing site architecture.
- 04
Verify the output
Check metadata, canonicals, indexability and any structured data changed by the work.
- 05
Document the handover
Record findings, affected pages and completed actions so your team can understand the changes.
- 06
Review available search signals
Monitor within the agreed period and compare observations over time. Results depend on how external systems process the site.
After the delivery
Completed changes, search observations and next priorities
Each review can connect a finding to its source, affected page and recommended action. Search results and AI citations are controlled by external systems, so reporting should distinguish implemented work from observed outcomes. Your scope defines the monitoring period and review frequency.
Before we start
Choose an audit or ongoing SEO improvement scope
What shapes the quote
Site size, technical complexity, research depth, content production and ongoing reviews affect the work. A focused audit and an ongoing content programme have different scopes.
What to prepare
Share your website, service priorities and access to available search tools. Confirm the products, locations and business facts the content should represent.
Tell us what you want to create or improve. We’ll review your brief and discuss a suitable scope.
Discuss Your ProjectCommon questions
SEO service questions
Useful things to know before
scoping this service.
Do we need historical search data?+
A new site can start with technical checks, service research and indexing preparation. Existing Search Console data helps prioritise improvements but is not a requirement for an initial review.
Can you guarantee first-page rankings?+
No. Search results and AI answers are controlled by external systems. The scope defines research, implementation and reporting rather than guaranteed positions.
What does a technical SEO audit cover?+
The agreed review can cover crawl access, indexing, canonicals, metadata, sitemaps, page structure and performance issues. Site size and the systems involved determine its depth.
Can you work with Rank Math or another existing plugin?+
Yes. We inspect current configuration and page output, then use the existing tooling where appropriate. Duplicate metadata, sitemaps and schema should be avoided.
Does llms.txt make AI tools recommend us?+
No. It is a readable guide to public content. Clear pages and accurate business facts remain essential, and a guide cannot guarantee how an AI tool will answer.
When should we review results?+
The monitoring period and review points are agreed in the proposal. Search engines need time to process changes, and new sites may initially have limited data.
Before you brief the project
All guides Useful reading.
SEO for a new business website: what to do first
Start a new website’s SEO with customer questions, clear service pages, crawl checks, accurate metadata and Search Console measurement.
Read the guideYour next step
Find the pages that need attention.
Share your website and the services or products you want to prioritise. We will discuss an evidence-led audit and improvement scope.
Discuss Your Project